Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Mountain Resort Marketing and Management
Engelsk
Bogcover for Mountain Resort Marketing and Management af Armelle Solelhac, 9781032064048
Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9781032064048
Indbinding:
Paperback
ISBN-10:
1032064048
Kategori:
Udg. Dato:
29 jan 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
29 jan 2024
Forfatter(e):

Mountain Resort Marketing and Management

Engelsk
Paperback 2024
Format:

Bog beskrivelse

Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry.

This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management.

Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.

... Vis mere

Hos Booktok
433 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9781032064048
Indbinding:
Paperback
ISBN-10:
1032064048
Kategori:
Udg. Dato:
29 jan 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
29 jan 2024
Forfatter(e):
Finder produkter...
Kategori sammenhænge