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Multinationals and Europe 1992 (RLE International Business)
- Strategies for the Future
Engelsk
Bogcover for Multinationals and Europe 1992 (RLE International Business) af , 9780415751957
Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780415751957
Indbinding:
Paperback
ISBN-10:
0415751950
Kategori:
Udg. Dato:
10 mar 2014
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
10 mar 2014
Genre:

Multinationals and Europe 1992 (RLE International Business)

- Strategies for the Future
Engelsk
Paperback 2014
Format:
Paperback
Bog beskrivelse

When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

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Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780415751957
Indbinding:
Paperback
ISBN-10:
0415751950
Kategori:
Udg. Dato:
10 mar 2014
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
10 mar 2014
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