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Nation Branding in Europe
Engelsk
Bogcover for Nation Branding in Europe af , 9780367540135
Specifikationer
Sprog:
Engelsk
Sider:
110
ISBN-13:
9780367540135
Indbinding:
Hardback
ISBN-10:
0367540134
Udg. Dato:
2 aug 2021
Størrelse i cm:
14,1 x 22,2 x 1,6
Oplagsdato:
2 aug 2021

Nation Branding in Europe

Engelsk
Hardback 2021
Format:

Bog beskrivelse

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.

Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives.

Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.

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Specifikationer
Sprog:
Engelsk
Sider:
110
ISBN-13:
9780367540135
Indbinding:
Hardback
ISBN-10:
0367540134
Udg. Dato:
2 aug 2021
Størrelse i cm:
14,1 x 22,2 x 1,6
Oplagsdato:
2 aug 2021
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