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New Media Campaigns and the Managed Citizen
Engelsk
Bogcover for New Media Campaigns and the Managed Citizen af Philip N. Howard, 9780521847490
Specifikationer
Sprog:
Engelsk
Sider:
286
ISBN-13:
9780521847490
Indbinding:
Hardback
ISBN-10:
0521847494
Udg. Dato:
17 okt 2005
Størrelse i cm:
23,6 x 15,7 x 2,0
Oplagsdato:
17 okt 2005
Forfatter(e):

New Media Campaigns and the Managed Citizen

Engelsk
Hardback 2005
Format:

Bog beskrivelse
The political campaign is one of the most important organizations in a democracy, and whether issue or candidate specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fundraising, and at the same time adapts their organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.
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Specifikationer
Sprog:
Engelsk
Sider:
286
ISBN-13:
9780521847490
Indbinding:
Hardback
ISBN-10:
0521847494
Udg. Dato:
17 okt 2005
Størrelse i cm:
23,6 x 15,7 x 2,0
Oplagsdato:
17 okt 2005
Forfatter(e):
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