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Nike Culture
- The Sign of the Swoosh
Engelsk
Bogcover for Nike Culture af Robert Goldman, Stephen Papson, 9780761961499
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780761961499
Indbinding:
Paperback
ISBN-10:
0761961496
Kategori:
Udg. Dato:
22 dec 1998
Størrelse i cm:
23,3 x 19,2 x 1,1
Oplagsdato:
22 dec 1998

Nike Culture

- The Sign of the Swoosh
Engelsk
Paperback 1998
Format:

Bog beskrivelse
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.

Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

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640,85 kr
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587 kr
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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780761961499
Indbinding:
Paperback
ISBN-10:
0761961496
Kategori:
Udg. Dato:
22 dec 1998
Størrelse i cm:
23,3 x 19,2 x 1,1
Oplagsdato:
22 dec 1998
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