Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Olympic Marketing
Engelsk
Bogcover for Olympic Marketing af Jean-Loup Chappelet, Benoit Seguin, Alain Ferrand, 9780415587877
Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9780415587877
Indbinding:
Paperback
ISBN-10:
0415587875
Kategori:
Udg. Dato:
30 apr 2012
Størrelse i cm:
15,9 x 22,6 x 1,6
Oplagsdato:
30 apr 2012

Olympic Marketing

Engelsk
Paperback 2012
Format:

Bog beskrivelse

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement.

This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

... Vis mere

Forlags Vejl. pris
9.321,40 kr
Hos Booktok
471 kr
spar 95%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9780415587877
Indbinding:
Paperback
ISBN-10:
0415587875
Kategori:
Udg. Dato:
30 apr 2012
Størrelse i cm:
15,9 x 22,6 x 1,6
Oplagsdato:
30 apr 2012
Finder produkter...
Kategori sammenhænge