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Organizational Design for Marketing Futures
Af: Roy Hayhurst, Gordon Wills
Engelsk
Bogcover for Organizational Design for Marketing Futures af Roy Hayhurst, Gordon Wills, 9780815370079
Specifikationer
Sprog:
Engelsk
Sider:
218
ISBN-13:
9780815370079
Indbinding:
Paperback
ISBN-10:
0815370075
Kategori:
Udg. Dato:
29 okt 2019
Størrelse i cm:
21,5 x 13,8 x 2,0
Forlag:
Serie:
Oplagsdato:
29 okt 2019
Forfatter(e):
Genre:

Organizational Design for Marketing Futures

Af: Roy Hayhurst, Gordon Wills
Engelsk
Paperback 2019
Format:
Paperback
Bog beskrivelse

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

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Specifikationer
Sprog:
Engelsk
Sider:
218
ISBN-13:
9780815370079
Indbinding:
Paperback
ISBN-10:
0815370075
Kategori:
Udg. Dato:
29 okt 2019
Størrelse i cm:
21,5 x 13,8 x 2,0
Forlag:
Serie:
Oplagsdato:
29 okt 2019
Forfatter(e):
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