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Perspectives on International Marketing - Re-issued (RLE International Business)
Engelsk
Bogcover for Perspectives on International Marketing - Re-issued (RLE International Business) af , 9780415657693
Specifikationer
Sprog:
Engelsk
Sider:
388
ISBN-13:
9780415657693
Indbinding:
Hardback
ISBN-10:
0415657695
Kategori:
Udg. Dato:
27 nov 2012
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
27 nov 2012
Genre:

Perspectives on International Marketing - Re-issued (RLE International Business)

Engelsk
Hardback 2012
Format:
Hardback
Bog beskrivelse

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

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Specifikationer
Sprog:
Engelsk
Sider:
388
ISBN-13:
9780415657693
Indbinding:
Hardback
ISBN-10:
0415657695
Kategori:
Udg. Dato:
27 nov 2012
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
27 nov 2012
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