Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Bestsellere
Nyheder
Forudbestillinger
Danske bøger
Store besparelser
Hurtig levering
Fri fragt over 499,-
Booktok logo
Bøger
Top forfattere
Havebøger
Kurv
  1. Bog
  2. Erhvervsliv, virksomheder og ledelse
  3. International handel
Perspectives on International Marketing - Re-issued (RLE International Business)
Engelsk
Bogcover for Perspectives on International Marketing - Re-issued (RLE International Business) af , 9780415752091
Specifikationer
Sprog:
Engelsk
Sider:
390
ISBN-13:
9780415752091
Indbinding:
Paperback
ISBN-10:
0415752094
Kategori:
Udg. Dato:
21 mar 2014
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
21 mar 2014
Genre:

Perspectives on International Marketing - Re-issued (RLE International Business)

Engelsk
Paperback 2014
Format:
Paperback
Bog beskrivelse

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

... Vis mere
Januarudsalg
247 kr
Læg i kurv nu
Fri fragt over 499,-
Sikker betaling
23 - 25 hverdage
Specifikationer
Sprog:
Engelsk
Sider:
390
ISBN-13:
9780415752091
Indbinding:
Paperback
ISBN-10:
0415752094
Kategori:
Udg. Dato:
21 mar 2014
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
21 mar 2014
Finder produkter...
Kategori sammenhænge