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Persuasion
- A Key Idea for Business and Society
Engelsk
Bogcover for Persuasion af Stephen Dunne, 9781032514109
Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781032514109
Indbinding:
Paperback
ISBN-10:
1032514108
Kategori:
Udg. Dato:
4 aug 2025
Størrelse i cm:
13,8 x 21,6 x 1,2
Oplagsdato:
4 aug 2025
Forfatter(e):

Persuasion

- A Key Idea for Business and Society
Engelsk
Paperback 2025
Format:

Bog beskrivelse

Persuasion. Philosophers have worried about it. Political and economic actors have weaponized it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question. 

The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

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Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781032514109
Indbinding:
Paperback
ISBN-10:
1032514108
Kategori:
Udg. Dato:
4 aug 2025
Størrelse i cm:
13,8 x 21,6 x 1,2
Oplagsdato:
4 aug 2025
Forfatter(e):
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