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Pioneers in Marketing
- A Collection of Biographical Essays
Engelsk
Bogcover for Pioneers in Marketing af D.G. Brian Jones, 9781032927428
Specifikationer
Sprog:
Engelsk
Sider:
210
ISBN-13:
9781032927428
Indbinding:
Paperback
ISBN-10:
1032927429
Udg. Dato:
14 okt 2024
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
14 okt 2024
Forfatter(e):

Pioneers in Marketing

- A Collection of Biographical Essays
Engelsk
Paperback 2024
Format:

Bog beskrivelse

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

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Specifikationer
Sprog:
Engelsk
Sider:
210
ISBN-13:
9781032927428
Indbinding:
Paperback
ISBN-10:
1032927429
Udg. Dato:
14 okt 2024
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
14 okt 2024
Forfatter(e):
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