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Place Branding and Marketing from a Policy Perspective
- Building Effective Strategies for Places
Engelsk
Bogcover for Place Branding and Marketing from a Policy Perspective af Martial Pasquier, Vincent Mabillard, Renaud Vuignier, 9781032260358
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781032260358
Indbinding:
Paperback
ISBN-10:
1032260351
Udg. Dato:
27 jun 2025
Størrelse i cm:
23,4 x 15,6 x 2,1
Oplagsdato:
27 jun 2025

Place Branding and Marketing from a Policy Perspective

- Building Effective Strategies for Places
Engelsk
Paperback 2025
Format:

Bog beskrivelse
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781032260358
Indbinding:
Paperback
ISBN-10:
1032260351
Udg. Dato:
27 jun 2025
Størrelse i cm:
23,4 x 15,6 x 2,1
Oplagsdato:
27 jun 2025
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