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Policy and Marketing Strategies for Digital Media
Engelsk
Bogcover for Policy and Marketing Strategies for Digital Media af , 9781138305946
Specifikationer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9781138305946
Indbinding:
Paperback
ISBN-10:
1138305944
Kategori:
Udg. Dato:
16 jun 2017
Størrelse i cm:
19,2 x 22,9 x 2,3
Oplagsdato:
16 jun 2017

Policy and Marketing Strategies for Digital Media

Engelsk
Paperback 2017
Format:

Bog beskrivelse

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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Specifikationer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9781138305946
Indbinding:
Paperback
ISBN-10:
1138305944
Kategori:
Udg. Dato:
16 jun 2017
Størrelse i cm:
19,2 x 22,9 x 2,3
Oplagsdato:
16 jun 2017
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