Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Store besparelser
Fri fragt over 499,-
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Salg og marketing
  3. Reklame
Policymaking for Citizen Behavior Change
- A Social Marketing Approach
Af: Nancy R. Lee
Engelsk
Bogcover for Policymaking for Citizen Behavior Change af Nancy R. Lee, 9781138696006
Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781138696006
Indbinding:
Paperback
ISBN-10:
1138696005
Kategori:
Udg. Dato:
22 aug 2017
Størrelse i cm:
15,1 x 22,8 x 1,6
Forlag:
Oplagsdato:
22 aug 2017
Forfatter(e):
Genre:

Policymaking for Citizen Behavior Change

- A Social Marketing Approach
Af: Nancy R. Lee
Engelsk
Paperback 2017
Format:
Paperback
Bog beskrivelse

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.

Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

... Vis mere
Hos Booktok
468 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage
Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781138696006
Indbinding:
Paperback
ISBN-10:
1138696005
Kategori:
Udg. Dato:
22 aug 2017
Størrelse i cm:
15,1 x 22,8 x 1,6
Forlag:
Oplagsdato:
22 aug 2017
Forfatter(e):
Finder produkter...
Kategori sammenhænge