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Principles and Practice of Social Marketing
- An International Perspective
Engelsk
Bogcover for Principles and Practice of Social Marketing af Nadine Henley, Rob Donovan, 9780521167376
Specifikationer
Sprog:
Engelsk
Sider:
526
ISBN-13:
9780521167376
Indbinding:
Paperback
ISBN-10:
052116737X
Udg. Dato:
28 okt 2010
Størrelse i cm:
24,3 x 18,9 x 2,6
Oplagsdato:
28 okt 2010
Forfatter(e):

Principles and Practice of Social Marketing

- An International Perspective
Engelsk
Paperback 2010
Format:

Bog beskrivelse
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
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617,54 kr
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536 kr
spar 13%
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Specifikationer
Sprog:
Engelsk
Sider:
526
ISBN-13:
9780521167376
Indbinding:
Paperback
ISBN-10:
052116737X
Udg. Dato:
28 okt 2010
Størrelse i cm:
24,3 x 18,9 x 2,6
Oplagsdato:
28 okt 2010
Forfatter(e):
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