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Principles of Marketing

- Scandinavian Edition
Af: Gary Armstrong, Philip Kotler, Anders Parment Engelsk Paperback

Principles of Marketing

- Scandinavian Edition
Af: Gary Armstrong, Philip Kotler, Anders Parment Engelsk Paperback
Tjek vores konkurrenters priser

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong''s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world.

Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today''s markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour. 

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Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong''s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world.

Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today''s markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour. 

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Produktdetaljer
Sprog: Engelsk
Sider: 552
ISBN-13: 9781292354996
Indbinding: Paperback
Udgave: 3
ISBN-10: 1292354992
Kategori: Salg og marketing
Udg. Dato: 23 jul 2020
Længde: 21mm
Bredde: 269mm
Højde: 200mm
Forlag: Pearson Education Limited
Oplagsdato: 23 jul 2020
Forfatter(e): Gary Armstrong, Philip Kotler, Anders Parment
Forfatter(e) Gary Armstrong, Philip Kotler, Anders Parment

Kategori Salg og marketing

ISBN-13 9781292354996

Sprog Engelsk

Indbinding Paperback

Sider 552

Udgave 3

Længde 21mm

Bredde 269mm

Højde 200mm

Udg. Dato 23 jul 2020

Oplagsdato 23 jul 2020

Forlag Pearson Education Limited

Kategori sammenhænge