Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Store besparelser
Fri fragt over 499,-
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Salg og marketing
  3. PR
Public Relations and Online Engagement
- Audiences, Fandom and Influencers
Engelsk
Bogcover for Public Relations and Online Engagement af , 9781032073255
Specifikationer
Sprog:
Engelsk
Sider:
80
ISBN-13:
9781032073255
Indbinding:
Paperback
ISBN-10:
103207325X
Kategori:
PR
Udg. Dato:
31 maj 2023
Størrelse i cm:
13,8 x 21,5 x 0,8
Forlag:
Serie:
Oplagsdato:
31 maj 2023
Genre:

Public Relations and Online Engagement

- Audiences, Fandom and Influencers
Engelsk
Paperback 2023
Format:
Paperback
Bog beskrivelse

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ.

This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions.

This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.

... Vis mere
Forlags Vejl. pris
9.321,40 kr
Hos Booktok
247 kr
spar 97%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage
Specifikationer
Sprog:
Engelsk
Sider:
80
ISBN-13:
9781032073255
Indbinding:
Paperback
ISBN-10:
103207325X
Kategori:
PR
Udg. Dato:
31 maj 2023
Størrelse i cm:
13,8 x 21,5 x 0,8
Forlag:
Serie:
Oplagsdato:
31 maj 2023
Finder produkter...
Kategori sammenhænge