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Public Relations as Public Diplomacy
- The Royal Bank of Canada’s Monthly Letter, 1943-2003
Af: Sandra L. Braun
Engelsk
Bogcover for Public Relations as Public Diplomacy af Sandra L. Braun, 9780367339746
Specifikationer
Sprog:
Engelsk
Sider:
70
ISBN-13:
9780367339746
Indbinding:
Hardback
ISBN-10:
0367339749
Kategori:
PR
Udg. Dato:
4 feb 2020
Størrelse i cm:
14,5 x 22,2 x 1,1
Forlag:
Serie:
Oplagsdato:
4 feb 2020
Forfatter(e):
Genre:

Public Relations as Public Diplomacy

- The Royal Bank of Canada’s Monthly Letter, 1943-2003
Af: Sandra L. Braun
Engelsk
Hardback 2020
Format:
Hardback
Bog beskrivelse

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

This concise history documents the inception, development and rise to popularity of the Monthly Letter, telling the untold story of how a corporate newsletter became a tool of international public diplomacy. The purpose of this writing is to demonstrate the entanglement of the fields of public diplomacy and public relations and to offer a more palatable conceptualization of them as two discrete, but necessary, parts of a whole. It acknowledges the varied soup of contested terminology which surrounds the field of public diplomacy (e.g. corporate diplomacy, cultural diplomacy and economic diplomacy). This work conceptualizes public diplomacy and public relations as two parts of a whole in which the sum is greater than its individual parts, juxtaposing the two fields in relation to one another, diminishing neither.

The contents of this work provide a broad overview of the fields of public diplomacy and public relations that could serve as an introduction and discussion point for students and scholars in both fields and offers a specific case study around which lively discussion and additional study can ensue.

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Specifikationer
Sprog:
Engelsk
Sider:
70
ISBN-13:
9780367339746
Indbinding:
Hardback
ISBN-10:
0367339749
Kategori:
PR
Udg. Dato:
4 feb 2020
Størrelse i cm:
14,5 x 22,2 x 1,1
Forlag:
Serie:
Oplagsdato:
4 feb 2020
Forfatter(e):
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