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Public Relations for Management Success
Engelsk
Bogcover for Public Relations for Management Success af Frank Jefkins, 9781138571662
Specifikationer
Sprog:
Engelsk
Sider:
148
ISBN-13:
9781138571662
Indbinding:
Paperback
ISBN-10:
1138571660
Kategori:
PR
Udg. Dato:
29 okt 2019
Størrelse i cm:
21,5 x 13,8 x 1,7
Serie:
Routledge Library Editions: Management
Oplagsdato:
29 okt 2019
Forfatter(e):

Public Relations for Management Success

Engelsk
Paperback 2019
Format:

Bog beskrivelse

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

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Specifikationer
Sprog:
Engelsk
Sider:
148
ISBN-13:
9781138571662
Indbinding:
Paperback
ISBN-10:
1138571660
Kategori:
PR
Udg. Dato:
29 okt 2019
Størrelse i cm:
21,5 x 13,8 x 1,7
Serie:
Routledge Library Editions: Management
Oplagsdato:
29 okt 2019
Forfatter(e):
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