Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Relationship Marketing
- A Consumer Experience Approach
Engelsk
Bogcover for Relationship Marketing af Steve Baron, Gary Warnaby, Tony Conway, 9781412931229
Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781412931229
Indbinding:
Paperback
ISBN-10:
1412931223
Kategori:
Udg. Dato:
20 apr 2010
Størrelse i cm:
17,0 x 24,2 x 1,2
Oplagsdato:
20 apr 2010

Relationship Marketing

- A Consumer Experience Approach
Engelsk
Paperback 2010
Format:

Bog beskrivelse
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?

 

In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing.

 

Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors′ research.

... Vis mere

Forlags Vejl. pris
605,89 kr
Hos Booktok
557 kr
spar 8%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781412931229
Indbinding:
Paperback
ISBN-10:
1412931223
Kategori:
Udg. Dato:
20 apr 2010
Størrelse i cm:
17,0 x 24,2 x 1,2
Oplagsdato:
20 apr 2010
Finder produkter...
Kategori sammenhænge