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Retail Marketing
- Shopper Behaviour and Retail Management at the Point-of-Purchase
Engelsk
Bogcover for Retail Marketing af Carl-Philip Ahlbom, Jens Nordfalt, 9781009440660
Specifikationer
Sprog:
Engelsk
Sider:
459
ISBN-13:
9781009440660
Indbinding:
Paperback
ISBN-10:
1009440667
Kategori:
Udg. Dato:
5 mar 2026
Størrelse i cm:
Oplagsdato:
5 mar 2026

Retail Marketing

- Shopper Behaviour and Retail Management at the Point-of-Purchase
Engelsk
Paperback 2026
Format:

Bog beskrivelse
Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.
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Specifikationer
Sprog:
Engelsk
Sider:
459
ISBN-13:
9781009440660
Indbinding:
Paperback
ISBN-10:
1009440667
Kategori:
Udg. Dato:
5 mar 2026
Størrelse i cm:
Oplagsdato:
5 mar 2026
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