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Sensory Marketing
- Theoretical and Empirical Grounds
Engelsk
Bogcover for Sensory Marketing af Bertil Hulten, 9781138041011
Specifikationer
Sprog:
Engelsk
Sider:
404
ISBN-13:
9781138041011
Indbinding:
Paperback
ISBN-10:
1138041017
Udg. Dato:
10 mar 2017
Størrelse i cm:
21,2 x 14,8 x 2,3
Oplagsdato:
10 mar 2017
Forfatter(e):

Sensory Marketing

- Theoretical and Empirical Grounds
Engelsk
Paperback 2017
Format:

Bog beskrivelse

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers'' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

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Specifikationer
Sprog:
Engelsk
Sider:
404
ISBN-13:
9781138041011
Indbinding:
Paperback
ISBN-10:
1138041017
Udg. Dato:
10 mar 2017
Størrelse i cm:
21,2 x 14,8 x 2,3
Oplagsdato:
10 mar 2017
Forfatter(e):
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