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Small Business Exposed

- The Tribes That Drive Economies
Af: Michael T. Schaper, Scott Holmes Engelsk Paperback

Small Business Exposed

- The Tribes That Drive Economies
Af: Michael T. Schaper, Scott Holmes Engelsk Paperback
Tjek vores konkurrenters priser

This book is a look into the world of the small business owner through their eyes – how the five different "tribes" of business perceive the world around them, how they run their businesses, their motivations and goals. It’s not another "how to" book or an academic treatise.

Everyone’s needs and hopes are different; however, by using cutting-edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes – the consistent elements in small business owners’ DNA. Understanding which tribe you belong to could make the difference in growing your business – or help you better advise businesses to achieve their goals.

Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy.

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This book is a look into the world of the small business owner through their eyes – how the five different "tribes" of business perceive the world around them, how they run their businesses, their motivations and goals. It’s not another "how to" book or an academic treatise.

Everyone’s needs and hopes are different; however, by using cutting-edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes – the consistent elements in small business owners’ DNA. Understanding which tribe you belong to could make the difference in growing your business – or help you better advise businesses to achieve their goals.

Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy.

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Produktdetaljer
Sprog: Engelsk
Sider: 182
ISBN-13: 9780415790192
Indbinding: Paperback
Udgave:
ISBN-10: 0415790190
Kategori: Forretningsstrategier
Udg. Dato: 6 feb 2018
Længde: 11mm
Bredde: 233mm
Højde: 157mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 6 feb 2018
Forfatter(e): Michael T. Schaper, Scott Holmes
Forfatter(e) Michael T. Schaper, Scott Holmes

Kategori Forretningsstrategier

ISBN-13 9780415790192

Sprog Engelsk

Indbinding Paperback

Sider 182

Udgave

Længde 11mm

Bredde 233mm

Højde 157mm

Udg. Dato 6 feb 2018

Oplagsdato 6 feb 2018

Forlag Taylor & Francis Ltd

Kategori sammenhænge