Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Social Communication in Advertising
- Consumption in the Mediated Marketplace
Engelsk
Bogcover for Social Communication in Advertising af Sut Jhally, Kyle Asquith, William Leiss, Stephen Kline, Jackie Botterill, 9781138094567
Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781138094567
Indbinding:
Paperback
Udgave:
4
ISBN-10:
1138094560
Kategori:
Udg. Dato:
12 jul 2018
Størrelse i cm:
17,5 x 25,0 x 1,9
Oplagsdato:
12 jul 2018

Social Communication in Advertising

- Consumption in the Mediated Marketplace
Engelsk
Paperback 2018
Format:

Bog beskrivelse

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising''s influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

... Vis mere

Forlags Vejl. pris
617,45 kr
Hos Booktok
536 kr
spar 13%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781138094567
Indbinding:
Paperback
Udgave:
4
ISBN-10:
1138094560
Kategori:
Udg. Dato:
12 jul 2018
Størrelse i cm:
17,5 x 25,0 x 1,9
Oplagsdato:
12 jul 2018
Finder produkter...
Kategori sammenhænge