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Social Marketing to Protect the Environment
- What Works
Engelsk
Bogcover for Social Marketing to Protect the Environment af Philip Kotler, Nancy R. Lee, Doug McKenzie-Mohr, P. Wesley Schultz, 9781412991292
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781412991292
Indbinding:
Paperback
ISBN-10:
1412991293
Kategori:
Udg. Dato:
6 jul 2011
Størrelse i cm:
25,2 x 17,9 x 1,4
Oplagsdato:
6 jul 2011

Social Marketing to Protect the Environment

- What Works
Engelsk
Paperback 2011
Format:

Bog beskrivelse
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.
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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781412991292
Indbinding:
Paperback
ISBN-10:
1412991293
Kategori:
Udg. Dato:
6 jul 2011
Størrelse i cm:
25,2 x 17,9 x 1,4
Oplagsdato:
6 jul 2011
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