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Sold on Radio
- Advertisers in the Golden Age of Broadcasting
Af: Jim Cox
Engelsk Paperback
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Sold on Radio
- Advertisers in the Golden Age of Broadcasting
Af: Jim Cox
Engelsk Paperback

335 kr
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Om denne bog

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.

This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves.

Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.

Product detaljer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9780786475186
Indbinding:
Paperback
Udgave:
ISBN-10:
0786475188
Kategori:
Udg. Dato:
30 jan 2013
Længde:
0mm
Bredde:
175mm
Højde:
251mm
Forlag:
McFarland & Co Inc
Oplagsdato:
30 jan 2013
Forfatter(e):
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