Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Sold on Radio
- Advertisers in the Golden Age of Broadcasting
Af: Jim Cox
Engelsk
Bogcover for Sold on Radio af Jim Cox, 9780786475186
Specifikationer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9780786475186
Indbinding:
Paperback
ISBN-10:
0786475188
Kategori:
Udg. Dato:
8 feb 2013
Størrelse i cm:
25,4 x 17,8 x 1,7
Oplagsdato:
8 feb 2013
Forfatter(e):

Sold on Radio

- Advertisers in the Golden Age of Broadcasting
Af: Jim Cox
Engelsk
Paperback 2013
Format:

Bog beskrivelse

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.

This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves.

Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.

... Vis mere

Forlags Vejl. pris
348,99 kr
Hos Booktok
321 kr
spar 8%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9780786475186
Indbinding:
Paperback
ISBN-10:
0786475188
Kategori:
Udg. Dato:
8 feb 2013
Størrelse i cm:
25,4 x 17,8 x 1,7
Oplagsdato:
8 feb 2013
Forfatter(e):
Finder produkter...
Kategori sammenhænge