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Sport and Social Media in Business and Society
Engelsk
Bogcover for Sport and Social Media in Business and Society af Gashaw Abeza, Ryan King-White, 9781032415017
Specifikationer
Sprog:
Engelsk
Sider:
114
ISBN-13:
9781032415017
Indbinding:
Hardback
ISBN-10:
1032415010
Kategori:
Udg. Dato:
6 dec 2023
Størrelse i cm:
14,3 x 22,2 x 1,4
Oplagsdato:
6 dec 2023
Forfatter(e):

Sport and Social Media in Business and Society

Engelsk
Hardback 2023
Format:

Bog beskrivelse

This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.

Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs.

This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.

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Specifikationer
Sprog:
Engelsk
Sider:
114
ISBN-13:
9781032415017
Indbinding:
Hardback
ISBN-10:
1032415010
Kategori:
Udg. Dato:
6 dec 2023
Størrelse i cm:
14,3 x 22,2 x 1,4
Oplagsdato:
6 dec 2023
Forfatter(e):
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