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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Af: Vanitha Swaminathan, Kevin Keller Engelsk Paperback

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Af: Vanitha Swaminathan, Kevin Keller Engelsk Paperback
Tjek vores konkurrenters priser

For courses in brand management.
Create profitable brand strategies by building, measuring, and managing brand equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today''s consumers.


Free instructor resources

PowerPoint slides for Strategic Brand Management

To access instructor resources you need to visit our global site here.

Tjek vores konkurrenters priser
Normalpris
kr 783
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

For courses in brand management.
Create profitable brand strategies by building, measuring, and managing brand equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today''s consumers.


Free instructor resources

PowerPoint slides for Strategic Brand Management

To access instructor resources you need to visit our global site here.

Produktdetaljer
Sprog: Engelsk
Sider: 624
ISBN-13: 9781292314969
Indbinding: Paperback
Udgave: 5
ISBN-10: 1292314966
Udg. Dato: 22 aug 2019
Længde: 20mm
Bredde: 220mm
Højde: 275mm
Forlag: Pearson Education Limited
Oplagsdato: 22 aug 2019
Forfatter(e) Vanitha Swaminathan, Kevin Keller


Kategori Ledelse og teknikker


ISBN-13 9781292314969


Sprog Engelsk


Indbinding Paperback


Sider 624


Udgave 5


Længde 20mm


Bredde 220mm


Højde 275mm


Udg. Dato 22 aug 2019


Oplagsdato 22 aug 2019


Forlag Pearson Education Limited

Kategori sammenhænge