Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Strategic Communication for Startups and Entrepreneurs in China
Engelsk
Bogcover for Strategic Communication for Startups and Entrepreneurs in China af Yi Grace Ji, Linjuan Rita Men, Zifei Fay Chen, 9781032176093
Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9781032176093
Indbinding:
Paperback
ISBN-10:
1032176091
Kategori:
PR
Udg. Dato:
30 sep 2021
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
30 sep 2021

Strategic Communication for Startups and Entrepreneurs in China

Engelsk
Paperback 2021
Format:

Bog beskrivelse

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.

Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

... Vis mere

Forlags Vejl. pris
9.321,40 kr
Hos Booktok
247 kr
spar 97%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9781032176093
Indbinding:
Paperback
ISBN-10:
1032176091
Kategori:
PR
Udg. Dato:
30 sep 2021
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
30 sep 2021
Finder produkter...
Kategori sammenhænge