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Strategic Marketing Planning
Engelsk
Bogcover for Strategic Marketing Planning af Richard M.S. Wilson, Colin Gilligan, 9781856176170
Specifikationer
Sprog:
Engelsk
Sider:
576
ISBN-13:
9781856176170
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1856176177
Kategori:
Udg. Dato:
27 mar 2009
Størrelse i cm:
24,5 x 19,0 x 3,0
Oplagsdato:
27 mar 2009

Strategic Marketing Planning

Engelsk
Paperback 2009
Format:

Bog beskrivelse
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes:
* Changing corporate perspectives on the role of strategic marketing activity
* Changing social structures and the rise of social tribes
* The significance of the new consumer and how the new consumer needs to be managed
* New thinking on market segmentation
* Changing routes to market
* Developments in e-marketing
* Changing environmental structures and pressures








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Specifikationer
Sprog:
Engelsk
Sider:
576
ISBN-13:
9781856176170
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1856176177
Kategori:
Udg. Dato:
27 mar 2009
Størrelse i cm:
24,5 x 19,0 x 3,0
Oplagsdato:
27 mar 2009
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