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Strategies for International Industrial Marketing (RLE International Business)
- The Management of Customer Relationships in European Industrial Markets
Engelsk
Bogcover for Strategies for International Industrial Marketing (RLE International Business) af , 9780415752169
Specifikationer
Sprog:
Engelsk
Sider:
324
ISBN-13:
9780415752169
Indbinding:
Paperback
ISBN-10:
0415752167
Udg. Dato:
21 mar 2014
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 mar 2014

Strategies for International Industrial Marketing (RLE International Business)

- The Management of Customer Relationships in European Industrial Markets
Engelsk
Paperback 2014
Format:

Bog beskrivelse

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

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Specifikationer
Sprog:
Engelsk
Sider:
324
ISBN-13:
9780415752169
Indbinding:
Paperback
ISBN-10:
0415752167
Udg. Dato:
21 mar 2014
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 mar 2014
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