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Strategy in Emerging Markets
- Telecommunications Establishments in Europe
Engelsk
Bogcover for Strategy in Emerging Markets af Anders Pehrsson, 9780415868266
Specifikationer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9780415868266
Indbinding:
Paperback
ISBN-10:
0415868262
Udg. Dato:
25 okt 2013
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
25 okt 2013
Forfatter(e):

Strategy in Emerging Markets

- Telecommunications Establishments in Europe
Engelsk
Paperback 2013
Format:

Bog beskrivelse
Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets.
This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides:
* a literature review and applications of strategy concepts and key correlations
* applications of a market establishment model and the strategic states model
* a description of competition amongst telecom operators in the UK and Sweden
* detailed case-studies of strategies of telecom operators in Europe
* the identification of patterns and processes valid for emerging markets in general.
Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration.
Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.







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Specifikationer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9780415868266
Indbinding:
Paperback
ISBN-10:
0415868262
Udg. Dato:
25 okt 2013
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
25 okt 2013
Forfatter(e):
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