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Sustainable Customer Experience Design
- Co-creating Experiences in Events, Tourism and Hospitality
Engelsk
Bogcover for Sustainable Customer Experience Design af Frans Melissen, Bert Smit, 9781138658554
Specifikationer
Sprog:
Engelsk
Sider:
300
ISBN-13:
9781138658554
Indbinding:
Paperback
ISBN-10:
1138658553
Kategori:
Udg. Dato:
5 jun 2018
Størrelse i cm:
24,6 x 18,0 x 1,5
Oplagsdato:
5 jun 2018
Forfatter(e):

Sustainable Customer Experience Design

- Co-creating Experiences in Events, Tourism and Hospitality
Engelsk
Paperback 2018
Format:

Bog beskrivelse

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.

The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.

Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

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Specifikationer
Sprog:
Engelsk
Sider:
300
ISBN-13:
9781138658554
Indbinding:
Paperback
ISBN-10:
1138658553
Kategori:
Udg. Dato:
5 jun 2018
Størrelse i cm:
24,6 x 18,0 x 1,5
Oplagsdato:
5 jun 2018
Forfatter(e):
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