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Television and the Political Image
- A Study of the Impact of Television on the 1959 General Election
Engelsk
Bogcover for Television and the Political Image af Denis McQuail, Joseph Trenaman, 9781032602820
Specifikationer
Sprog:
Engelsk
Sider:
294
ISBN-13:
9781032602820
Indbinding:
Paperback
ISBN-10:
1032602821
Udg. Dato:
4 jun 2025
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
4 jun 2025

Television and the Political Image

- A Study of the Impact of Television on the 1959 General Election
Engelsk
Paperback 2025
Format:

Bog beskrivelse

Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.

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Specifikationer
Sprog:
Engelsk
Sider:
294
ISBN-13:
9781032602820
Indbinding:
Paperback
ISBN-10:
1032602821
Udg. Dato:
4 jun 2025
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
4 jun 2025
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