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The Advertising Agency (RLE Marketing)
- Procedure and Practice
Engelsk
Bogcover for The Advertising Agency (RLE Marketing) af Albert E. Haase, Floyd Y. Keeler, 9781138997653
Specifikationer
Sprog:
Engelsk
Sider:
314
ISBN-13:
9781138997653
Indbinding:
Paperback
ISBN-10:
113899765X
Kategori:
Udg. Dato:
21 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 dec 2015
Genre:

The Advertising Agency (RLE Marketing)

- Procedure and Practice
Engelsk
Paperback 2015
Format:

Bog beskrivelse

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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Specifikationer
Sprog:
Engelsk
Sider:
314
ISBN-13:
9781138997653
Indbinding:
Paperback
ISBN-10:
113899765X
Kategori:
Udg. Dato:
21 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 dec 2015
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