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The Art of Client Service
- The Classic Guide, Updated for Today's Marketers and Advertisers
Engelsk
Bogcover for The Art of Client Service af Robert Solomon, 9781119227823
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781119227823
Indbinding:
Hardback
Udgave:
3
ISBN-10:
1119227828
Kategori:
Udg. Dato:
22 apr 2016
Størrelse i cm:
22,5 x 15,1 x 2,5
Oplagsdato:
22 apr 2016
Forfatter(e):

The Art of Client Service

- The Classic Guide, Updated for Today's Marketers and Advertisers
Engelsk
Hardback 2016
Format:

Bog beskrivelse
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781119227823
Indbinding:
Hardback
Udgave:
3
ISBN-10:
1119227828
Kategori:
Udg. Dato:
22 apr 2016
Størrelse i cm:
22,5 x 15,1 x 2,5
Oplagsdato:
22 apr 2016
Forfatter(e):
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