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The Art of Client Service
- The Classic Guide, Updated for Today's Marketers and Advertisers
Engelsk Hardback
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The Art of Client Service
- The Classic Guide, Updated for Today's Marketers and Advertisers
Engelsk Hardback

297 kr
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Om denne bog
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781119227823
Indbinding:
Hardback
Udgave:
3
ISBN-10:
1119227828
Kategori:
Udg. Dato:
22 apr 2016
Længde:
25mm
Bredde:
151mm
Højde:
225mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
22 apr 2016
Forfatter(e):
Kategori sammenhænge