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The Brains Behind Great Ad Campaigns
- Creative Collaboration Between Copywriters and Art Directors
Engelsk
Bogcover for The Brains Behind Great Ad Campaigns af Margo Berman, Robyn Blakeman, 9780742555518
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780742555518
Indbinding:
Paperback
ISBN-10:
0742555518
Kategori:
Udg. Dato:
16 jul 2009
Størrelse i cm:
15,0 x 22,8 x 1,8
Oplagsdato:
16 jul 2009
Forfatter(e):
Genre:

The Brains Behind Great Ad Campaigns

- Creative Collaboration Between Copywriters and Art Directors
Engelsk
Paperback 2009
Format:

Bog beskrivelse
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ''Clydesdale and Dalmatian'' spots, the ''PEDIGREE'' Adoption Drive'' program, or the breakthrough UPS ''Whiteboard'' campaign.
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780742555518
Indbinding:
Paperback
ISBN-10:
0742555518
Kategori:
Udg. Dato:
16 jul 2009
Størrelse i cm:
15,0 x 22,8 x 1,8
Oplagsdato:
16 jul 2009
Forfatter(e):
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