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The Brains Behind Great Ad Campaigns
- Creative Collaboration Between Copywriters and Art Directors
Engelsk Paperback
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The Brains Behind Great Ad Campaigns
- Creative Collaboration Between Copywriters and Art Directors
Engelsk Paperback

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Om denne bog
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ''Clydesdale and Dalmatian'' spots, the ''PEDIGREE'' Adoption Drive'' program, or the breakthrough UPS ''Whiteboard'' campaign.
Product detaljer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780742555518
Indbinding:
Paperback
Udgave:
ISBN-10:
0742555518
Kategori:
Udg. Dato:
16 jul 2009
Længde:
18mm
Bredde:
228mm
Højde:
150mm
Forlag:
Rowman & Littlefield
Oplagsdato:
16 jul 2009
Forfatter(e):
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