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The Codes of Advertising
- Fetishism and the Political Economy of Meaning in the Consumer Society
Engelsk
Bogcover for The Codes of Advertising af Sut Jhally, 9780415903530
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780415903530
Indbinding:
Paperback
ISBN-10:
041590353X
Kategori:
Udg. Dato:
12 dec 1990
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
12 dec 1990
Forfatter(e):

The Codes of Advertising

- Fetishism and the Political Economy of Meaning in the Consumer Society
Engelsk
Paperback 1990
Format:

Bog beskrivelse
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780415903530
Indbinding:
Paperback
ISBN-10:
041590353X
Kategori:
Udg. Dato:
12 dec 1990
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
12 dec 1990
Forfatter(e):
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