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The Company and the Activist
- Going Beyond PR
Engelsk
Bogcover for The Company and the Activist af Stuart Thomson, 9781032443843
Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781032443843
Indbinding:
Paperback
ISBN-10:
1032443847
Udg. Dato:
12 nov 2024
Størrelse i cm:
15,1 x 22,9 x 1,2
Oplagsdato:
12 nov 2024
Forfatter(e):

The Company and the Activist

- Going Beyond PR
Engelsk
Paperback 2024
Format:

Bog beskrivelse

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.

Existing business books address only the communications challenges involved in the rise of these new communities, but this book goes beyond PR issues to the very real impact on business decisions – and acknowledges that businesses must understand activists, and vice versa, if progress is to be made. To lead this conversation, the book includes interviews and contributions from key players across activism and businesses to look at how both sides operate and what success looks like for them. It also features practical steps that businesses can take to build a network of supporters, drawing on global examples from the corporate sector, grassroots campaigns, and people and organisations taking up the mantle of activism.

Leaders and professionals working in all aspects of business, across industries and firm types, will appreciate learning about what drives activists and how businesses can work with them to not only avoid reputational damage, but to create stronger connections and, perhaps, a better world.

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Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781032443843
Indbinding:
Paperback
ISBN-10:
1032443847
Udg. Dato:
12 nov 2024
Størrelse i cm:
15,1 x 22,9 x 1,2
Oplagsdato:
12 nov 2024
Forfatter(e):
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