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The Complete Tradesman
- A Study of Retailing, 1550–1820
Af: Nancy Cox
Engelsk
Bogcover for The Complete Tradesman af Nancy Cox, 9781138249950
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781138249950
Indbinding:
Paperback
ISBN-10:
1138249955
Udg. Dato:
26 aug 2016
Størrelse i cm:
23,3 x 15,7 x 1,9
Oplagsdato:
26 aug 2016
Forfatter(e):

The Complete Tradesman

- A Study of Retailing, 1550–1820
Af: Nancy Cox
Engelsk
Paperback 2016
Format:

Bog beskrivelse
The Complete Tradesman redresses the relative paucity of studies on the history of retailing before 1800. Based upon extensive research into diverse trade sources, Cox takes issue with the surprisingly resilient stereotype of the ''dull'' and ''out of date'' shopkeeper in the early modern period, showing that the retailing sector was well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls, and the response to novelty. By throwing light on subjects hitherto overlooked and challenging existing whiggish preoccupations with progress towards modern retailing systems, this study signals a new approach to the history of retailing. The focus is placed on assessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.
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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781138249950
Indbinding:
Paperback
ISBN-10:
1138249955
Udg. Dato:
26 aug 2016
Størrelse i cm:
23,3 x 15,7 x 1,9
Oplagsdato:
26 aug 2016
Forfatter(e):
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