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The Discipline of Market Leaders
- Choose Your Customers, Narrow Your Focus, Dominate Your Market
Af: Michael Treacy, Fred Wiersema
Engelsk
Bogcover for The Discipline of Market Leaders af Michael Treacy, Fred Wiersema, 9780201407198
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780201407198
Indbinding:
Paperback
ISBN-10:
0201407191
Kategori:
Udg. Dato:
10 jan 1997
Størrelse i cm:
20,9 x 14,2 x 1,5
Forlag:
Oplagsdato:
10 jan 1997
Forfatter(e):
Genre:

The Discipline of Market Leaders

- Choose Your Customers, Narrow Your Focus, Dominate Your Market
Af: Michael Treacy, Fred Wiersema
Engelsk
Paperback 1997
Format:
Paperback
Bog beskrivelse
Why is it that Casio can sell a calculator more cheaply than Kellogg''s can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers'' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven''t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780201407198
Indbinding:
Paperback
ISBN-10:
0201407191
Kategori:
Udg. Dato:
10 jan 1997
Størrelse i cm:
20,9 x 14,2 x 1,5
Forlag:
Oplagsdato:
10 jan 1997
Forfatter(e):
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