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The Discursive Power of Memes in Digital Culture
- Ideology, Semiotics, and Intertextuality
Engelsk
Bogcover for The Discursive Power of Memes in Digital Culture af Bradley E. Wiggins, 9780367661335
Specifikationer
Sprog:
Engelsk
Sider:
180
ISBN-13:
9780367661335
Indbinding:
Paperback
ISBN-10:
0367661330
Kategori:
Udg. Dato:
30 sep 2020
Størrelse i cm:
15,2 x 22,7 x 2,0
Oplagsdato:
30 sep 2020
Forfatter(e):

The Discursive Power of Memes in Digital Culture

- Ideology, Semiotics, and Intertextuality
Engelsk
Paperback 2020
Format:

Bog beskrivelse

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.

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Specifikationer
Sprog:
Engelsk
Sider:
180
ISBN-13:
9780367661335
Indbinding:
Paperback
ISBN-10:
0367661330
Kategori:
Udg. Dato:
30 sep 2020
Størrelse i cm:
15,2 x 22,7 x 2,0
Oplagsdato:
30 sep 2020
Forfatter(e):
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