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The Economics of Advertising (RLE Advertising)
Engelsk
Bogcover for The Economics of Advertising (RLE Advertising) af Frederic Taylor, 9781138997837
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781138997837
Indbinding:
Paperback
ISBN-10:
1138997838
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):

The Economics of Advertising (RLE Advertising)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781138997837
Indbinding:
Paperback
ISBN-10:
1138997838
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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