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The Economics of Sports Broadcasting
Engelsk
Bogcover for The Economics of Sports Broadcasting af Harry Arne Solberg, Chris Gratton, 9780415357807
Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780415357807
Indbinding:
Paperback
ISBN-10:
0415357802
Kategori:
Udg. Dato:
24 maj 2007
Størrelse i cm:
22,8 x 15,6 x 1,6
Oplagsdato:
24 maj 2007

The Economics of Sports Broadcasting

Engelsk
Paperback 2007
Format:

Bog beskrivelse

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.

The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area.

The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes:

  • questions of ownership, trade and commodity in sport
  • the historical context for contemporary sports broadcasting
  • the key players – viewers, TV channels, sponsors, clubs, event owners and authorities
  • the regulations governing televised sport
  • the international context for broadcast sport
  • competition and game theory in sports broadcasting
  • sports broadcasting’s changing landscape of ownership and supply channels.
  • This book will be useful for courses in media and broadcasting, economics, sport management and sports development.


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Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780415357807
Indbinding:
Paperback
ISBN-10:
0415357802
Kategori:
Udg. Dato:
24 maj 2007
Størrelse i cm:
22,8 x 15,6 x 1,6
Oplagsdato:
24 maj 2007
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