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The Global News Challenge
- Market Strategies of International Broadcasting Organizations in Developing Countries
Engelsk
Bogcover for The Global News Challenge af Anne Geniets, 9781138689435
Specifikationer
Sprog:
Engelsk
Sider:
204
ISBN-13:
9781138689435
Indbinding:
Paperback
ISBN-10:
1138689432
Udg. Dato:
27 apr 2016
Størrelse i cm:
15,4 x 22,9 x 2,1
Oplagsdato:
27 apr 2016
Forfatter(e):

The Global News Challenge

- Market Strategies of International Broadcasting Organizations in Developing Countries
Engelsk
Paperback 2016
Format:

Bog beskrivelse

The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24.

This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts.

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Specifikationer
Sprog:
Engelsk
Sider:
204
ISBN-13:
9781138689435
Indbinding:
Paperback
ISBN-10:
1138689432
Udg. Dato:
27 apr 2016
Størrelse i cm:
15,4 x 22,9 x 2,1
Oplagsdato:
27 apr 2016
Forfatter(e):
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