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The Global Sport Economy
- Contemporary Issues
Engelsk
Bogcover for The Global Sport Economy af , 9780367729004
Specifikationer
Sprog:
Engelsk
Sider:
330
ISBN-13:
9780367729004
Indbinding:
Paperback
ISBN-10:
0367729008
Kategori:
Udg. Dato:
18 dec 2020
Størrelse i cm:
15,5 x 23,6 x 2,4
Oplagsdato:
18 dec 2020

The Global Sport Economy

- Contemporary Issues
Engelsk
Paperback 2020
Format:

Bog beskrivelse

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.



Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour.



The Global Sport Economy

is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

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Specifikationer
Sprog:
Engelsk
Sider:
330
ISBN-13:
9780367729004
Indbinding:
Paperback
ISBN-10:
0367729008
Kategori:
Udg. Dato:
18 dec 2020
Størrelse i cm:
15,5 x 23,6 x 2,4
Oplagsdato:
18 dec 2020
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