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The Management of International Tourism (RLE Tourism)
Engelsk
Bogcover for The Management of International Tourism (RLE Tourism) af Michael Brooke, Peter Buckley, Stephen Witt, 9781138007666
Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9781138007666
Indbinding:
Paperback
ISBN-10:
1138007668
Kategori:
Udg. Dato:
28 apr 2014
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
28 apr 2014

The Management of International Tourism (RLE Tourism)

Engelsk
Paperback 2014
Format:

Bog beskrivelse

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

  • the impact of environmental issues on tourism management
  • tourism demand and forecasting
  • the key methods of operation of companies within the industry
  • the functional areas of marketing, finance, organization and staffing
  • research and innovation
  • corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

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Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9781138007666
Indbinding:
Paperback
ISBN-10:
1138007668
Kategori:
Udg. Dato:
28 apr 2014
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
28 apr 2014
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