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The Marketing Environment (RLE Marketing)
Engelsk
Bogcover for The Marketing Environment (RLE Marketing) af John Dawson, 9781138989566
Specifikationer
Sprog:
Engelsk
Sider:
380
ISBN-13:
9781138989566
Indbinding:
Paperback
ISBN-10:
1138989568
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):

The Marketing Environment (RLE Marketing)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

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Specifikationer
Sprog:
Engelsk
Sider:
380
ISBN-13:
9781138989566
Indbinding:
Paperback
ISBN-10:
1138989568
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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