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The Rise and Fall of Mass Marketing (RLE Marketing)
Engelsk
Bogcover for The Rise and Fall of Mass Marketing (RLE Marketing) af , 9781138989856
Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9781138989856
Indbinding:
Paperback
ISBN-10:
1138989851
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
26 nov 2015
Genre:

The Rise and Fall of Mass Marketing (RLE Marketing)

Engelsk
Paperback 2015
Format:
Paperback
Bog beskrivelse

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

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Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9781138989856
Indbinding:
Paperback
ISBN-10:
1138989851
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
26 nov 2015
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