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The Routledge Companion to Non-Market Strategy
Engelsk
Bogcover for The Routledge Companion to Non-Market Strategy af , 9781138363236
Specifikationer
Sprog:
Engelsk
Sider:
426
ISBN-13:
9781138363236
Indbinding:
Paperback
ISBN-10:
1138363235
Udg. Dato:
14 aug 2018
Størrelse i cm:
17,3 x 24,5 x 3,6
Oplagsdato:
14 aug 2018

The Routledge Companion to Non-Market Strategy

Engelsk
Paperback 2018
Format:

Bog beskrivelse

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

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Specifikationer
Sprog:
Engelsk
Sider:
426
ISBN-13:
9781138363236
Indbinding:
Paperback
ISBN-10:
1138363235
Udg. Dato:
14 aug 2018
Størrelse i cm:
17,3 x 24,5 x 3,6
Oplagsdato:
14 aug 2018
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